Global fintech firm Broadridge Financial Solutions has appointed Alix Jules as its artificial intelligence (AI) business transformation leader, reporting to Roger Burkhardt, the firm’s head of AI.

In this role, Jules, who will be based in New York City, is responsible for leading the global vision, strategy and transformation agenda for internal initiatives that will enhance productivity, improve quality and accelerate time to market. 

Jules, the company says, “brings transformation leadership experience with a proven track record of translating GenAI and other digital productivity tools into streamlined business operations to achieve more efficient business outcomes”.

Prior to joining Broadridge, Jules held leadership roles with Google, IBM and Verizon Business. 

This appointment, the company notes, further strengthens its commitment to advancing AI-powered innovations, including BondGPT, OpsGPT and Tradeverse, a newly launched, real-time, multi-asset global data platform designed to deliver the value of AI to clients.

“Alix’s background in digital and AI-driven transformations brings invaluable hands-on expertise to our business and operations teams as they transform the ways in which we service our clients and meet the needs of the financial services industry,” Burkhardt adds. “He brings deep and practical understanding of both the human and technical elements of business transformations.”