Wealth technology firm Arta has announced a major expansion of its artificial intelligence ( AI ) platform, onboarding prominent Asian financial institutions, including Bank of Singapore and Hong Leong Bank ( HLB ).

These new partnerships signal growing industry demand for purpose-built AI tools that enhance advisory services without losing the human touch.

The Arta AI platform is designed for financial advisors, enabling them to integrate client portfolios, research, market data, and firm-specific insights into a single, conversational interface.

“Financial institutions of every stage, from established private banks to digital-native platforms, are realizing that AI can drive scale, engagement, and rigour while maintaining the human connection that defines great client service,” says Arta chief executive officer Caesar Sengupta.

“Arta AI is purpose-built for wealth and investing. It augments advisor expertise, strengthens analytical rigour, and ensures transparency across all client interactions.”

Growing adoption

The platform is being adopted by both traditional and digital players across Asia. In addition to Bank of Singapore and HLB, Arta’s client list includes Ethivo Asset Management ( HK ) Ltd, Wio Invest ( UAE ), and Income Advisory in Singapore.

Bank of Singapore, the private banking arm of OCBC, will deploy Arta AI to serve external asset managers ( EAMs ) and family offices, two of its fastest-growing segments.

“At Bank of Singapore, we see financial intermediaries as key partners in the evolution of private wealth management. Recognizing their need for timely, diverse market insights, we want to support them in building their own investment views, supported efficiently and at scale through technology,” says Leong Guan Lim, global head of financial intermediaries, family office, and wealth advisory at Bank of Singapore.

“Arta stands out because it is purpose-built for wealth and investing, not repurposed from generic AI. We believe Arta AI will enhance our financial intermediary clients’ research capabilities, automate the quantitative heavy lifting for each portfolio, and enable them to focus on the bespoke, human-centric advice their clients value.”  

Industry shift

HLB, meanwhile, is integrating Arta AI as part of its broader AI transformation strategy.

“By connecting portfolio data, CIO research, and product-level risk models, we aim to make every recommendation more consistent, personalized, and aligned with our clients’ individual risk appetites,” says Jeffrey Yap, managing director and regional head of wealth management at HLB. “This supports our ambition to deliver a seamless, advisory-led wealth experience.”

Dually headquartered in Singapore and Silicon Valley, Arta’s rapid traction reflects a wider industry shift as banks and wealth managers look to AI not just for efficiency, but for a strategic edge.

Arta is backed by leading global investors as well as more than 140 prominent leaders in technology and finance, such as Ralph Hamers ( former CEO of UBS & ING ), Piyush Gupta ( former CEO of DBS ), Eric Schmidt ( former CEO of Google ), Michael Miebach ( CEO of Mastercard ), and Lip Bu Tan ( CEO of Intel ).