Singapore-based digital investment platform StashAway has launched a wealth management offering for high-net-worth individuals (HNWIs) in the United Arab Emirates.

Building on its positive reception in Singapore and Hong Kong, StashAway Reserve is now available in the MENA region, offering clients wealth advisory services and access to private markets at a significantly lower entry point and transparent, cost-effective fees.

StashAway Reserve offers a tailored solution that addresses the needs of the region’s growing HNWI segment, which already represents a significant portion of the company’s assets under management in the market.

“Since our launch in the UAE in late 2020, we’ve seen HNWIs gravitate toward our platform, drawn by its simplicity and digital-first approach. Private banks have struggled to serve this segment of HNWIs who are frustrated with costly investment products that don’t fit their needs. We’re excited to bridge this gap with StashAway Reserve, bringing client-first advisory and sophisticated private market investments with low, transparent fees to the MENA region,” says StashAway co-founder and chief executive officer Michele Ferrario.

Private credit access

Following the launch of private credit access in Singapore and Hong Kong earlier this year, StashAway Reserve clients in MENA can now also access private credit investments from global fund managers like Hamilton Lane, a partner of StashAway since 2022.

“As a leader in expanding access to private markets for a broader swath of investors, we are delighted to grow our partnership with StashAway to now include private credit in MENA. This launch will broaden access to private credit, which has historically delivered consistency of performance and cash yield over long periods, and at a lower minimum investment amount,” says Nayef Perry, head of direct credit at Hamilton Lane.

Private credit is a compelling option for investors looking to earn stable income, offering higher yields and lower volatility compared to public bond markets. However, many HNW investors are excluded from this growing asset class due to high minimum investment requirements that traditionally start from US$250,000.

StashAway Reserve lowers entry barriers to a fraction of the typical minimum investment required, giving professional clients in MENA access to private credit, alongside a comprehensive suite of globally-diversified investment portfolios and cash management solutions available on the platform.

StashAway Reserve was first launched in Singapore in 2022 and was extended to Hong Kong earlier this year.