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The Principles for Responsible Investment (PRI) has appointed Paul Van Eynde as its chief marketing and external affairs officer, a newly created role in the executive team, and one in which he will take on executive leadership of the newly formed marketing and external affairs function.
In this role, he will oversee the organization’s global marketing, corporate communications and internal communications strategies.
With over 30 years of experience in the asset management industry, Van Eynde has held multiple leadership positions across Europe and the Asia-Pacific region. He brings deep expertise in both asset and private wealth management from his tenure at ING Investment Management and NNIP. In 2019, Van Eynde founded Fusion Partners, a private equity firm focused on Euro-Chinese growth opportunities. After a successful start and its acquisition by Capricorn Partners, one of Belgium’s largest privately held investment platforms, he integrated the fund as investment director, while leading the firm through a strategic repositioning.
From 2022 to 2024, Van Eynde served as the global chief marketing officer for BNP Paribas Asset Management, a signatory of the PRI. In this role, he strengthened the company’s global reputation as a leading advocate of sustainable investment.
“As the PRI looks to execute its new three-year strategy, communications will be a key enabling driver in achieving PRI’s theory of change and overall mission,” says David Atkin, the PRI’s CEO. “Van Eynde brings a wealth of experience and insights that will be critical in driving the next phase of our growth and leadership in the wider industry.”
